This week, we rip up the traditional football business model. For decades, clubs have chased volume, copying giants like Real Madrid while ignoring their most valuable, non-replicable asset: their location.

João breaks down the concept of Geographic Arbitrage and explains how clubs like AS Monaco and Atlanta United are generating massive commercial revenue by rejecting volume in favour of value.

We provide a five-step operator framework for any club to audit their location, identify their category advantage, and build a non-traditional sponsor profile to unlock millions in undervalued revenue. The time to ditch the generic strategy and start selling targeted demographic access is now, before Private Equity does it for you.