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Location, Location: Eye-Tracking Evidence that Consumers Preferentially View Prominently Positioned Nutrition Information.
Authors: Dan J. Graham, PhD and Robert W. Jeffery, PhD.
Video: Watch firsthand as investigators from the University of Minnesota used a computer equipped with an eye-tracking device to determine that most consumers pay less attention to Nutrition Facts labels than they report. Further data suggest that average consumers view label components at the top more than those at the bottom and read only the top five lines on a Nutrition Facts label. Prominently positioning key nutrients, and labels themselves, could substantially impact public health. Video provides supplemental content to the article published in the Journal.
November 2011 (Vol. 111, Issue 11, Pages 1704-1711).
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By VariousAuthors: Dan J. Graham, PhD and Robert W. Jeffery, PhD.
Video: Watch firsthand as investigators from the University of Minnesota used a computer equipped with an eye-tracking device to determine that most consumers pay less attention to Nutrition Facts labels than they report. Further data suggest that average consumers view label components at the top more than those at the bottom and read only the top five lines on a Nutrition Facts label. Prominently positioning key nutrients, and labels themselves, could substantially impact public health. Video provides supplemental content to the article published in the Journal.
November 2011 (Vol. 111, Issue 11, Pages 1704-1711).