Executives at the Edge

Location Truth & Automation: Transforming Business Connectivity

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Connectbase’s CEO & Founder, Ben Edmond, explains how location truth, spatial awareness, and API-driven automation cut fallout, speed quoting and ordering, and build trust across the ecosystem, turning months of manual work with near-instant global connectivity. Can precision truly transform business networks?

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In this Executives at the Edge episode, host Pascal Menezes explores these topics and more with Ben Edmond of Connectbase:

  • Why does “best-effort” internet fail mission-critical business networks?
  • What is “location truth” and why does it matter in connectivity?
  • How can spatial awareness uncover near-network opportunities?
  • How does automation slash quoting and ordering from months to seconds?
  • What hidden inefficiencies still challenge global business networks today?
    • Learn More
    • About how Mplify’s LSO APIs for business automation power Address Validation and Site Query.
    • Explore how Mplify LSO API certifications build trust and interoperability global networks.
    • Read the Edge VIEW Blog Post, Enterprise Network Automation Starts with Interoperable APIs.
    • Also listen in on Ben’s last podcast, Supply Chain Automation: Building the Global Business Internet.
    • Discover automation and AI-powered connectivity at Mplify’s 2025 Global NaaS Event (GNE), 10–14 November in Dallas, Texas, USA.
      • About Our Guest

      Ben Edmond, CEO & Founder, Connectbase

      Ben Edmond is the CEO and Founder of Connectbase, where he is responsible for leading the company’s strategy, culture and operations. Prior to founding Connectbase, Ben served as the chief revenue officer at Global Capacity, where he was responsible for all aspects of the company’s customer go-to-market strategy and execution.


      Ben has 25 years of experience in the fiber, telecom and networking industries, encompassing broad expertise in the areas of executive leadership, strategy, product, customer experience, sales, marketing and operations.

      Executives at the Edge podcast is brought to you by Mplify, a global alliance of network, cloud, cybersecurity, and enterprise organizations working together to accelerate the AI-powered digital economy through standardization, automation, certification, and collaboration.

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      The post Location Truth & Automation: Transforming Business Connectivity appeared first on Mplify.

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