In this 450th episode of Location Weekly, cosmetics industry dominate the news with Pinterest adding AR make-up try on feature and L’Oreal getting personalized with Perso app. And of course, more interesting news follow such as Atari blending gaming and hotels, Zenreach promoting “walk-through” metric for industry, Havas partnering with Moving Walls for OOH measurement and Google partnering with Coconut Software for financial service reservations feature. So listen to the show and please let us know about your thoughts!