Today Christina moves away from the marketing heavy focus of the past few episodes and talks about the second lockdown in England.  She talks about the differences between this lockdown and the previous lockdown, the impact personally and her thoughts around what she can do about the situation.

 

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KEY TAKEAWAYS

 

• Christina doesn’t think this second lockdown in England will have as much of an impact businesswise.
• This lockdown has so far felt and been different for Christina’s business, she hasn’t had the issues she faced with the first lockdown.
• There are so many unknowns and unexpected things happening but we need to focus on the things that we can control.
• Sometimes you have to know what impact something will have on you personally before you can understand it’s wider impact.

 

BEST MOMENTS

 

01:14 - “I don’t care about this lockdown”

 

03:17 – “I didn’t have that experience I had before with clients in tears”

 

03:56 – “We have to embrace the lack of control that we’ve got”

 

10:26 – “I’m privileged to have people around me that I can go to that will help me understand these questions, understand these concepts…without those resources I think this journey would be a hundred times harder than it is. I am privileged”.

 

 

 

VALUABLE RESOURCES

Christina Talks Podcast

 

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of

social media. Christina is driven by the fact that in today’s world, it doesn’t

matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know

how to use them!

 

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