Fascinating story that started with a bike ride from the UK to Japan, creating videos in lockdown, and building a career that allows him to live the life he wants.

I spoke with Adam Faulkner on his inspiring story.

Key learnings

• He made the most of his circumstances, despite being in lockdown he built a bar, created cocktail drinks video, and landed his first major client
• He reiterated the importance of getting exposure in front of the righr people, and using his client’s brand name to add credibility to his offering
• His early success was actually a hindrance to his positioning, he was seen as a content creator in confectionery
• Hustled his way into new categories, one by one, leveraged the brand names and not the category. But reiterated the need for resilience and patience. There was a lot of no’s, before he landed a yes
• The importance of LinkedIn and how he uses it as an “outlet for his thoughts”. He likes to use his voice to help other freelancers
• He uses LinkedIn to not only share his thoughts, but to help with his mental health
• He doesn’t chase likes, he is more considered with being positioned as a thought leader

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