Brand owners adamantly want harmonization of brand colors across all substrates, applications and geographies to communicate their brand equity to consumers worldwide. Achieving those results, however, is a far more challenging task. Color inaccuracy and inconsistency can be a major cause of delays and bottlenecks in the printing process, and reprinting due to color variation can increase a printer’s cost for a job by 40 to 70 percent due to waste.

During this podcast, we will explore pressroom variables in the expanded color gamut printing process that could cause inconsistency in color and discuss strategies to help printers lock in on color targets to ensure brand color consistency.

Speaker: Jim Felsberg, Field Marketing Manager, Sun Chemical. In his 30-year career with Sun Chemical, Jim Felsberg has made significant scientific achievements in printing ink formulation, manufacturing and application and currently works as a field marketing manager. Based in Charlotte, North Carolina, Jim plays a key role in the development of new product launches for liquid inks.

Web Address: http://www.sunchemical.com/energy_curable