We present a variety of strategies aimed at influencing customers' locomotor system, a term that in this context seems to refer to their willingness to act or “move” toward purchase. Tactics such as the use of testimonials and guarantees are suggested to build trust, in addition to appealing to urgency and scarcity. Other techniques mentioned seek to build a personal connection with customers, foster consensus and employ more direct persuasion strategies. Finally, the text advocates customer research, effective presentation of offers and offering added value through bonuses and creative promotions, all in order to drive consumer action.