Cliff and Sophie talk through GTMfund's strategy in venture, how to break through as a founder into brand, and what it means to leverage AI to drive efficiency. About Sophie:Through GTMnow (the media brand of VC firm, GTMfund), she helps share content to help companies grow revenue and individuals scale their careers. Subscribe to build, scale, and invest with the best minds in tech.She hosts The GTMnow Podcast (top 1% global podcast) and writes The GTMnow Newsletter (read by 50k+ operators, founders, and investors). Tech moats are declining; distribution is the final remaining moat. Your go-to-market strategy and execution determine your outcome. About Cliff:With nearly two decades of experience building revenue engines across Fortune 20 companies and high-growth startups. Cliff specializes in GTM strategy and fractional leadership for SaaS companies navigating rapid scale. HubSpot recognized him as a 2024 Modern Sales Leader, and Pavilion named him a Top 50 CRO to WatchCliff is currently the CEO of Polaris, an AI Focused RevOps firm, an advisor, investor (GTM Fund), and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps and is an active leader of GTM in multiple communities.About Polaris: Polaris Ops is an AI-native RevOps consultancy helping growth-stage companies align strategy, systems, and data to drive predictable revenue. We build scalable, automated GTM architectures powered by AI, turning fragmented operations into intelligent, connected growth engines.The LodeStar Podcast by Polaris Ops explores the human stories behind modern growth, real conversations with leaders navigating change, alignment, and what it means to be human through the rise of AI in business.