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LOEWE, in every sense: a fragrant journey through art, memory & madrid


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This week, we step into a world where fragrance becomes a canvas. LOEWE’s poetic perfume space at Galeries Lafayette Haussmann invites exploration, from ocean-hued interiors to garden-inspired scents like tomato leaf and wasabi.

Discover how LOEWE blurs the line between scent and story. With master perfumer Nuria Cruells and creative director Jonathan Anderson at the helm, each fragrance tells a tale, be it a memory from Madrid or a whisper of ancient Greece in an oregano-scented vessel.

A sensory escape where every detail speaks to emotion, elegance and craft.

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ModalovaBy Modalova