On-demand services have changed the game for consumers. And now even companies like UPS and FedEx are learning a thing or two from the Ubers and Lyfts of the world. Particularly when it comes to surge pricing -- you know, that cost multiplier that comes into effect when demand is high and supply is low. In this episode, Matt Gunn and Guy Courtin discuss how business services are changing, and why supply chain visibility and demand planning are more important than ever.