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Show Highlights

If you've ever looked at a collection of logos from various float centers, they can start to look a little similar. How do you avoid this when designing your own float center logo? Is it a big deal?

Graham and Ashkahn dish on logo design, the importance of simplicity, and a not so subtle reminder that the "don't be an asshole" rule exists for a reason.

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Ashkahn: All right. Hey everybody.

Graham: Hi there.

Ashkahn: Welcome.

Graham: Hi.

Ashkahn: How are you today?

Graham: I'm doing good.

Ashkahn: Oh, great.

Graham: Yeah, and speaking for the audience, I think-

Ashkahn: I think they're doing good.

Graham: I think they're doing great.

Ashkahn: I think they doing good now, is what they would say. Like, doing good now.

Graham: Yeah, better now.

Ashkahn: Right.

Graham: That you guys are on. Am I right?

Ashkahn: Thanks. I appreciate that, all of you.

Graham: Nudging the person next to them.

Ashkahn: I picture everybody listening together in a giant room. Is that what you're picturing?

Graham: I'm Graham.

Ashkahn: Oh, yeah. I'm Ashkahn. Is that how you say that? I'm Ashkahn.

Graham: You didn't, no.

Ashkahn: No.

Graham: You just started talking-

Ashkahn: I did yesterday.