To make a great logo, you have to know your marketplace. You have you know the context that surrounds your logo. Why? Because a logo’s whole purpose is to identify and project your brand to your marketplace. And if your logo fails to adapt to your marketplace, do you really think your business can grow (or maybe even survive)?

But don’t worry, we’re here to help. Together, we’ll see what it takes to make a great logo by learning the fundamentals of logo design. In Part 1, we dispelled the myth of the "Cool Logo." In Part 2, we talked about the importance of knowing your brand when it comes to designing your logo. And today, in Part 3, we discuss how context makes or brakes your logo like this...

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Read the full Logo Design: 101 article here: https://www.owlstreet.studio/logo-design-101

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Learn more about us and see our work samples and case studies here:  https://www.owlstreet.studio