To make a great logo, you have to know your art. You have to know how to use shapes, colors, typography, and layout to project your brand out into the world. Why? Because a logo’s whole purpose is to identify and project your brand to your marketplace. And if your logo fails to project your brand, do you really think your business can grow (or maybe even survive)?

But don’t worry, we’re here to help. Together, we’ll see what it takes to make a great logo by learning the fundamentals of logo design. In Part 1, we dispelled the myth of the "Cool Logo." In Part 2, we talked about the importance of knowing your brand when it comes to designing your logo. In Part 3, we discussed how to find and understand the context of your marketplace so that you can stand alongside your competition while standing out from them. Today, in Part 4, we talk about the basics of art and how to use those basics to project your brand to the world like this...

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Read the full Logo Design: 101 article here: https://www.owlstreet.studio/logo-design-101

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Learn more about us and see our work samples and case studies here:  https://www.owlstreet.studio