This interview will restore your confidence that their are sophisticated communications professionals with maturity and elegance who understand how to tell a company or product story that gets absorbed. Learn how to communicate your company's proposition with more powerful outcomes. From deep in the cerebral cortex to the limbic nervous system - humans are wired to take in information through stories with an emotional hook. "Emotions are the most powerful ingredient for understanding," says Lois. You can leverage the subconscious social-signaling that happens at the beginning of interactions to make more of your connections positive. And you'll lean why big ears vs. big mouths are what matter.