What happens when a small, difficult idea becomes a sensation? Steven Izen, the Founder and CEO of Lokai and Elements, recalls his journey from a college athlete to an entrepreneur while also discussing topics of sustainability, charity, and how a brand mission is bigger than just one product. Lifestyle brands create unique opportunities for "better business" models that are mission-driven and focused on creating a positive impact, which encompasses the values of Lokai and Elements. 

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