When you close your books and stop accepting new clients, you go into hibernation mode. You become so busy with your current clientele that you barely have time to use the restroom, let alone anything else.

One of the worst things that you can do for your business is not only close your books but to follow it up by broadcasting the news to the world via your social media channels. When you do this, potential clients gradually begin to drop off your radar like flies. Then, January comes along, or a recession hits, and all of a sudden, your so-called 'loyal clientele' aren't so loyal.

When you start telling everyone that you've closed your books, it becomes so much harder to re-build your clientele when something unpredictable happens and you end up losing a bunch of clients. If you ask me, closing your books will close your doors faster than anything else and in this episode of Lessons of a Lashpreneur, you'll find out why!

Find out about:

• Why you should never stop marketing your business
• Why you should raise your prices instead of closing your books
• How to raise your prices

What are your thoughts on all of this?

I would love to hear from you! So, please take a screenshot of you listening to this episode and share it on your Instagram stories and tag me @thelashpreneur so I can see your opinion on the matter!

For more information and to explore other episodes go to thelashpreneur.com/75