Lola Adewuya is the Founder and CEO of the Brand Doula, a creative agency/brand development studio that works with one-of-a-kind companies and leaders to activate bold missions. Lola shares her journey of starting her own company that focuses on serving women of color and women-owned businesses. She discusses the importance of building a positive company culture and treating both employees and contractors with respect. Lola also talks about how her business thrived during the COVID-19 pandemic, with an increase in inquiries from individuals starting new businesses. She highlights the need for ongoing support for black entrepreneurs and the potential challenges they may face in the future. .