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Lon Safko is a speaker and author who teaches global marketing to top executives at the biggest companies all around the world. He made his start as a civil engineer, but he changed careers almost every three years. He is the self-proclaimed “Forest Gump of technology” and created the first computer that saved a human life. His list of accomplishments, accolades, and areas of expertise is impressive and gives him a wide spectrum of knowledge on a number of subjects. However, he found his niche with social media, technology and marketing.    

Key Takeaways

• Lon shares how he connects personally and authentically with top executives using his story.  
  
  
• Find out the top platform used to get booked for speaking gigs along with other strategies for prospecting and building your business. 
  
  
• Learn about the intersection between entrepreneurship and a speaking career and how to keep momentum despite the rollercoaster nature of the profession.  
  
  
• Lon gives the secrets to effectively using social media to grow your speaking business by sharing tools from his book, “The Social Media Bible.”
  
  
• Get the strategies you need to navigate and survive the pandemic to escape the threat of becoming irrelevant. 
  
  

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Memorable Quote

• “In sales, no doesn’t mean no until there is a restraining order.” - Lon Safko
  
  
• “Connect first before you try to sell.” - Lon Safko
  
  
• “If you can communicate with an authentic tone, you will get through the spam folder and into the inbox.” - Charles Clark

Episode Resource
Lon Safco Website

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