Unpolished

London on fire: Sacred Masculinity by Ray Petri


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This episode of “Unpolished”, will dive deep into the raw, radical world of Ray Petri — the visionary stylist behind the Buffalo movement.

More than just a look, Buffalo was a manifesto. A visual rebellion born in the gritty chaos of 1980s London — Thatcherism, racial unrest, youth culture, queer resistance — all woven into a new language of masculinity, attitude, and soul.


We trace Ray’s legacy through the pages of The Face, i-D, and Arena, dissecting iconic editorials like Hard Times and Heavenly Creatures, and celebrating his muses — from Barry Kamen to a teen Naomi Campbell. Petri didn’t style trends. He styled ideas. He gave us boys who looked like saints and fighters, fragile and powerful, sacred and street.


This episode is a love letter to styling as storytelling — and to one of the most quietly revolutionary figures in fashion history.


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UnpolishedBy Gabriele Ciccarelli