In this episode of The Eltropy Exchange, Michael Pupil sits down with Lone Jensen, Chief Member Experience Officer at Alltru Credit Union, for a candid and inspiring conversation about leadership, community, and the human side of financial services. Lone, originally from Denmark, shares her unique journey to the credit union industry and how her international background has shaped her perspective on collaboration and innovation.

Lone dives into the intentional strategies Alltru is using to fulfill its mission, including the creation of a CDFI Advisory Board and a robust internal knowledge base. She reveals how these initiatives are not just about checking boxes, but about creating a confident, empowered team that is better equipped to serve members. The conversation also explores their innovative approach to financial wellness with a unique salary advance loan program designed to help employees of their partner businesses, and how they are leveraging technology like their new internal chatbot, to improve efficiency.

This episode is a must-listen for leaders who want to build a culture of empowerment, stay committed to their communities, and find a balance between high-tech solutions and a high-touch member experience.