For over two decades Peter was the financial industry’s go-to guru on marketing & branding, now he’s the CEO of ThriveUnion - an organization whose mission is to fulfill a need in modern society, helping people go from meaningless isolation to purposeful belonging.

Though Peter struggled through school with undiagnosed ADHD, he was admitted to and graduated from the University of California Irvine in Political Science. Post-college he became a traveling speaker and salesman, chalking up over 3000 presentations and living in over 22 major cities. Peter went on to found a successful advertising agency and software platform, dedicated to financial service professionals. He quickly became the industry guru, writing numerous books, including one of his best selling works “The Brand Called You”.

Peter is a truly fascinating and multifaceted guy, with decades of experience in speaking to audiences about his business knowledge, inspirational journey, and human behavioral insight. He now pursues his passion for empowerment and community building, shedding light on society’s growing loneliness epidemic through his visionary organization ThriveUnion.