Watch this Web clinic replay to learn three key principles on how copy length impacts conversion to aid your copywriting optimization efforts.

Long Copy vs. Short Copy: How discovering the optimal length of a webpage produced a 220% increase in conversion

MarketingExperiments tests every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.

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Long Copy vs. Short Copy: How discovering the optimal length of a webpage produced a 220% increase in conversion

Long Copy vs. Short Copy: How discovering the optimal length of a webpage produced a 220% increase in conversion