Which converts the BEST when marketing your business: long-form or short-form content?

Option A: One form allows you to produce a well-researched, in-depth content that creates confidence in your audience with the kind of knowledge you share with them, making you look and sound more credible.

Option B: This allows you to gap the short attention span your audience might have by only revealing the tiny, juicy, and digestible information in your content.

So, which one is best to use in your marketing?

❌❌❌

Correct answer: NONE OF THE ABOVE.

There is no ONE exact way to get your audience attracted, engaged, and converting into sales 💰💰💰

Both forms have their strengths and you can lean in on those strengths when you use them both at the right time, the right moment, with the right audience, and the right strategy.

The secret to success in engaging your audience is not with the form but in knowing when to use the short form or the long form.

Still unsure about your content? 🤔

🎧 Listen to the new episode of Marketing on Tap and let’s put an end to this long-form vs short-form debate.

Key Takeaways:

Long-form vs short-form content: What works best for you?

✅ Long-form
📌 Allows you to explore topics in greater detail
📌 Provides audience more knowledge
📌 Demonstrates your expertise and authority
📌 Works well with SEO search engines

✅ Short-form
📌 Short, bite-size content appeals broader audience who have short attention span
📌 Information is easier to digest
📌 Might result to higher engagement
📌 Enables you to create and publish more content more frequently

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