Jann Schwarz is the Global Director of the B2B Institute at LinkedIn. We discuss the near-term thinking that often dominates B2B marketing and the implications for long-term brand building and value creation. About B2Branded: We're a bite-sized podcast that provides news and insights about branding and communications. The podcast is hosted by <a href='https://www.linkedin.com/in/ianbruce/'>Ian Bruce</a>.

Jann Schwarz is the Global Director of the B2B Institute at LinkedIn. We discuss the near-term thinking that often dominates B2B marketing and the implications for long-term brand building and value creation. About B2Branded: We're a bite-sized podcast that provides news and insights about branding and communications. The podcast is hosted by Ian Bruce.

Jann Schwarz is the Global Director of the B2B Institute at LinkedIn. We discuss the near-term thinking that often dominates B2B marketing and the implications for long-term brand building and value creation. About B2Branded: We're a bite-sized podcast that provides news and insights about branding and communications. The podcast is hosted by <a href="https://www.linkedin.com/in/ianbruce/" rel="noopener noreferrer">Ian Bruce</a>.

Long-Term Thinking: Jann Schwarz, Global Director, B2B Institute at LinkedIn

Every month we interview brand and communications leaders from B2B organizations, as well as influencers in the agency and analyst world. We explore best practices in brand development as well as the latest news and developments impacting brand leaders. The podcast is produced by Ian Bruce.

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Long-Term Thinking: Jann Schwarz, Global Director, B2B Institute at LinkedIn

Long-Term Thinking: Jann Schwarz, Global Director, B2B Institute at LinkedIn