SEO does not have to be a mystery. In this episode, I’m joined by Maggie Schneider from Hilltop Help to break down what long term visibility actually looks like, and how tiny, consistent tweaks can compound into traffic and leads that don’t disappear when you stop posting.

We talk about why SEO is worth the upfront effort for coaches and course creators, how to repurpose content across multiple platforms without creating more work, and the simplest “start here” steps you can take even if you’re a solopreneur.

Maggie also shares how to use webinars and past content like a visibility engine, what to track so you’re not guessing, and why your website should never have dead ends.

If you want to apply the 1% Conversion Effect to visibility, this one is for you.

What we cover

• Why SEO is a foundational long game strategy that compounds over time
• The repurposing sweet spot and why showing up on multiple platforms can boost results
• How to turn one webinar or podcast into content that drives traffic back to your offers
• The first SEO basics to set up today, including Google Analytics and Search Console
• How to use data to improve what already exists instead of constantly reinventing
• Why keyword research matters and how to think like your audience searches
• What to do after someone finds your blog so they don’t bounce

Connect with Maggie
Maggie is most active on Instagram at @hilltophelp and you can find her resources, blog, and services at hilltophelp.com.

She also mentioned:

• A free website SEO checklist 
• Her $17 SEO challenge for simple keyword research and optimizing one page fast

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Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com