My wife and I were strolling our downtown when we saw this ad in the window of a jewelry shop. Living in a town whose primary industry is tourism, we see a lot of ads, but this one was different. It stopped us both in our tracks.

It read, "Long-Term Wife Insurance" and was accompanied by a photo of a diamond ring (see www.brainhickey.com/podast - Episode 25 for a picture of the ad).

We cracked up laughing. Five months later, I'm bringing my wedding ring there to get resized.

In today's Episode, you'll learn the psychology of why this ad worked (and the other one in their window), and how to maximize the real estate of your media to tell powerful, memorable stories that capture and keep attention.