Edward Jones and Age Wave’s latest study, “Longevity and the New Journey of Retirement,” explores how the journey of retirement unfolds, the patterns of people’s experience in retirement, and the keys to thriving along the way. Among the findings, nearly 70% of Americans reported wanting to live to be 100 years old. The study also shows how the definition of retirement has vastly changed from that of previous generations. While pre-retirees and retirees viewed their parents’ version of retirement as a time for “rest and relaxation,” more than half of today’s pre-retirees define it as “a new chapter in life.”

These insights are intended to contribute to the well-being of retirees and to give Edward Jones’ 19,000 financial advisors a deep understanding of the way its seven million clients think about their needs and priorities across generations. Today, I am joined by Ken Cella, principal of branch development at Edward Jones, to discuss the key findings from the report and how advisors can support clients in planning for longevity and a successful retirement.