The University Co-op is an iconic destination close to campus that’s a premiere spot to buy almost anything burnt orange, including our Living the Longhorn Life merchandise. A partnership forged with the mission of giving back to students. Hear why our merchandise stands out from Tatom Hoffmann, a freshman advertising major from Austin, Kristin Schell, Longhorn Family Leadership Council co-chair, Texas Ex and Longhorn mom, and Kate Mounger, marketing director at the Co-op.