On Loog B-Sides we usually interview notable people from the Loog Community, featuring conversations around music, kids, education, parenting and more. We turn 11 years old this March so, for this special episode, we decided to look inward and offer a sneak peek into what makes Loog Guitars what it is today. From who exactly is in our community, to our story, product development standards and, maybe, a little bit of what we’re dreaming for the future, join us in interviewing our own CEO, Rafa Atijas. Just remember: what’s said in Loog B-Sides stays in Loog B-Sides, okay?