Last week I talked about identifying your ideal client. Now, what if I could tell you that Facebook could find these new clients for you? Yep, that's right.

I'm talking about a lookalike audience and what that is, is an audience of people who Facebook believes has the same attributes as your current clients. A lookalike audience is a fantastic way to broaden your audience and test new markets.

What you need to do to create a lookalike audience is provide Facebook data. The more data you give it, the more accurate the lookalike audience. I personally prefer to use lookalike audiences over interest targeting because I trust Facebook and its algorithms.

Facebook knows all about Facebook, so I put my trust into it by creating lookalike audiences. By creating a lookalike audiences, in a roundabout way, you're potentially targeting your competitors' clients with your ads. That's the power of Facebook advertising.