I sat down with hip hop artist Alsace Carcione to talk about the process of completing her new album titled “New Normal”. It is set to be released on April 20th, along with a music video I had the pleasure of directing and she’ll be having her album release show that same evening at Club Dada in Deep Ellum.

In our conversation, she shared her thoughts and experiences on finding her ‘New Normal’ after losing her Mother and Grandmother, becoming more vulnerable in her music, being honest and real as a person, we discuss the music video we created for her song “Born Legend”, her experience as a female in Hip-Hop and the importance of artists supporting one another alike.