Many mainstream real estate investors have a mentality of "I don't care where my leads come from as long as the numbers make sense." But we Thoughtful Real Estate Entrepreneurs see it very differently—we care greatly where the leads come from, for one important reason: we don't just buy properties, we buy Opportunities. And that means we have to have lead sources that let us see and evaluate the whole Opportunity, not just the property. In this episode, Jeff explains the difference between a property and an Opportunity, and discusses why it's better to focus on finding and buying Opportunities—not just properties.

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