The Everyday Storyteller

Look into my crystal ball... How to use storytelling to create a better future.

Listen Later

Fortune telling may not be an obvious marketing too but when you’re trying to show customers why they should buy from you, there’s one trick in the book worth trying.

In this episode I show you how to get creative with your storytelling by sharing a vision of the future - what life could look like for your ideal clients if they bought into what you do.

And I share 3 tips to get you started:

  1. Think about what’s really important to your customer; what are they trying to achieve, what do they value, do they align themselves to a specific cause, what does success look or feel like for them? Quick hack - if you don’t know the answers, ask them! It’s a great way for them to feel you’re interested them and a reason to engage.
  2. Understand what might be getting in your customer’s way - what challenges do they have, what might have happened in the past which is a barrier for them now?
  3. Think about the difference you can make; how do you help them achieve their mission, overcome barriers or solve their problem?

    4. For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

    5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.

    Want to continue the conversation or get some extra support with telling your story?

    Find me:

    On Instagram: @22storiesandme

    On LinkedIn: linkedin.com/in/hilarysalzman

    Online: www.22-stories.com

    This podcast is produced by the brilliant Suzi @story_publishing

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Everyday StorytellerBy Hilary Salzman