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FAQs about Look Left @ Marketing:How many episodes does Look Left @ Marketing have?The podcast currently has 45 episodes available.
October 02, 2023AI Still Needs Humans — and Other Takeaways from Content Marketing World 2023Each year, thousands of content marketers make their way to Content Marketing World to gain insight from a wide variety of experts. For the first time, the show moved from its original home in Cleveland to Washington, D.C. Look Left’s David Sprague and Skylar Cohen spent two days attending multiple sessions that covered many emerging—and traditional—content-related topics. To no one’s surprise, the most talked-about topic was generative AI, which has created a whirlwind of disrupt......more28minPlay
September 06, 2023Using Generative AI (Cautiously) in B2B Tech Content Marketing and PRFor those dwelling on the dirt and worm sides of rocks, the term “generative AI” probably doesn’t spark a conversation. For the rest of us, there hasn’t been a day over the last year when we didn’t talk or read about it. Almost every company is trying to figure out where they fit into the AI conversation and how to use it to their advantage.As a B2B tech marketing and PR agency, we get a ton of questions about generative AI from our clients (but not our moms—they still don’t understand what w......more29minPlay
July 19, 2023Tips for B2B Tech Rebranding ProjectsFor B2B tech companies, rebranding exercises are incredibly involved and require expert teamwork, creativity and decision-making. Look Left recently underwent a rebranding, and we decided to use the podcast to share some of our most important learnings.Look Left’s David Sprague, Liesse Jayalath and John Masserini offer lessons learned from the Look Left rebrand project and touch on other topics like expanding AI budgets and (ridiculous) child-to-parent litigation stories. 3:07 - David, L......more39minPlay
January 12, 2023Cybersecurity Expert Deb Radcliff Talks About Her New Book and Previews RSA 2023Cybersecurity expert Deb Radcliff returns to the Look Left @ Marketing podcast. Since 1996, Deb has been embedded in the hacker and law enforcement communities learning the techniques, lifestyles, and philosophies that make them unique.This conversation covers current cybersecurity topics as well as Book 2 of Deb’s exciting Breaking Backbones trilogy, which is now available. Deb still writes articles and does research, and she hosts the Cy Beat podcast from ITSPmagazine. Here are some hi......more28minPlay
December 13, 2022Wayne Rash on the Advance of Technology and Decline of Tech JournalismOver the past 45 years, Wayne Rash has covered every inch of the tech space. Among his many notable posts, Wayne was executive editor at eWEEK, eWEEK.com, and Ziff Davis Events. He was a senior contributing editor and a senior analyst in the InfoWorld Test Center. Additionally, Wayne worked as a reviewer for Federal Computer Week and Information Security Magazine. He also ran the reviews and events departments at CMP's InternetWeek and was a long-time columnist for Byte Magazine. Today, ......more27minPlay
July 14, 2022More Strategies for Aligning Content with Lead Generation in B2B MarketingWelcome to the second part of our conversation about aligning content with lead generation. In the previous episode, Bryan Scanlon and Matt Raven examined the ways that different types of content appeal to prospects at different stages of the sales funnel. In this episode of the Look Left @ Marketing podcast, the sixth in our content marketing series, Bryan and Matt take a look at pillar pages and the importance of focusing on retention after a customer is on board. Here are a few of the high......more22minPlay
June 23, 2022Strategies for Aligning Content With Lead Generation in B2B MarketingOne of the primary objectives of a B2B content marketing program is to attract the attention and interest of potential customers. There are a lot of factors to be considered—after all, certain content may be more effective with prospects at different points in the sales process. In this episode of the Look Left @ Marketing podcast, the fifth in our content marketing series, Bryan Scanlon and Matt Raven provide insight and suggestions for B2B companies looking to properly produce c......more19minPlay
May 26, 2022What to Expect at RSA 2022 with CyberRisk AllianceThe 2022 RSA Conference returns June 6-9 in San Francisco and online. Two people who know a thing or two about the evolution of security are Jill Aitoro, SVP of content strategy for CyberRisk Alliance and editor in chief for SC Media, and Bill Brenner, VP of custom content at CyberRisk Alliance. Jill and Bill joined Look Left’s Davida Dinerman to preview the upcoming show and to dig into what they’re looking forward to:01:17 - The excitement of returning to live events03:25 - What Jill and Bi......more33minPlay
May 13, 2022Cybersecurity Expert Mathew Schwartz Takes a Look at RSA 2022The RSA Conference, the world’s leading information security conference, will hold its annual cybersecurity conference June 6-9 at The Moscone Center in San Francisco. 50,000 people in the industry -- from vendors and company executives to policymakers and academics -- will converge to talk about current and future cyber and privacy concerns, ideas and solutions.In this episode of the Look Left podcast, Davida Dinerman speaks with award-winning cybersecurity and privacy journalist Mathew Schw......more34minPlay
March 03, 2022Conference Preview: Preparing for HIMSS22 and ViVe Arrives with Colin Hung and John LynnHIMSS22 takes place March 14 - 18 in Orlando, Florida. As always, thousands of people in the industry -- from vendors, clinicians and health system executives to policymakers and patient advocates -- will participate in person or via the Digital Experience. In this episode of the Look Left @ Marketing podcast, Davida Dinerman chats with John Lynn, founder of HealthcareScene.com, and Colin Hung, chief marketing officer and editor of HealthcareScene.com. John and Colin have been at ......more30minPlay
FAQs about Look Left @ Marketing:How many episodes does Look Left @ Marketing have?The podcast currently has 45 episodes available.