On this episode of Build Better Brands, Danielle Clarke is joined by Sarah Bayliss, a business owner who also works in nutrition. She has been helping Danielle with her diet and nutrition regime and has changed her life. The pair talk about the link between running your own business and looking after yourself.

KEY TAKEAWAYS

• Nutrition is more than food, I help people think about how they're living their lives, how they're restoring themselves, how they fill themselves up, what imbalances they have around them, what areas of dysfunction they may have. I help them identify these and improve the way that they live every day – sleep, relationships, work. 
• Stress is emotional, mental, physical, but it's also personal, it's very perceived. Anything you feel stresses you as in individual will cause stress response for your body. So, I need to understand in detail how somebody lives and how those things impact their lives.
• A pattern that I see all the time is that people don't recognise when they're in a stressed state. When you're self-employed you have a greater responsibility to yourself than if you're employed, because you are your business. You don't have somebody behind you and you need to be your best and therefore you have to put yourself first. A lot of people see the idea of them coming first as selfish and wrong, but it's not. If you put your energy into your wellness, you can put all of you energy into the function of your business and family. People wear burnout as a label of pride, we all know it's not a good thing, but this has to change.
• If you're experiencing headaches, digestive issues, skin issues or frequent coughs and colds, if you're feeling anxious, these are all signs that things aren't at equilibrium balance. They are often little signals to remind us to stop and pause. If we can stop and pause more often we can listen to the way that we feel more often. Take a few moments every day to check in with yourself, do you have a headache, are you hungry, how's your skin feeling, are you sad? More presence on your self will give you more signs about how you are responding to the environment in which you're living.

BEST MOMENTS

‘Manage stress, restore balance and achieve greater happiness.'

‘It's about getting under the skin of how someone lives and how their environment is working for and impacting on them.'

‘I wanted my daughter to grow up seeing her mum being happy and enjoying what she did.'

‘If you're not feeling well, don't go to work, don't perform. Rest up so that you can perform better the next day. You wouldn't get an athlete take part in their sport if they weren't feeling well and we need to apply this mindset to the corporate world.'

ABOUT THE GUEST

An early career in marketing meant fast-paced, long and highly demanding hours. Sarah was burning the candle at both ends paying little attention to what was going on with her body. She was running on cortisol and heading towards burnout. 

Little did she know that her choices were causing numerous health issues: poor digestion, poor sleep, fluctuations in weight, imbalanced hormones and sub-optimal mental and physical performance.

A move to Bristol and a change in career allowed Sarah to take stock. She adopted  a few simple lifestyle changes. In just a few months her physiology changed dramatically. She lost weight, had more energy, focus and felt brighter and more alive.

Sarah was able to create space for herself, listen to her body and connect with what she needed to continue feeling so good. Shifting reactive behaviours to proactive ones was key. This meant regular eating, balanced meals, a better sleep routine, improved hydration, daily movement and boundaries around work.

We can all do this. You can do this. But its not always easy. 

Modern life means we often prioritise external pressures above our own needs. This is where Sarah comes in. By first clarifying what you need and then supporting you in creating the right behaviours and boundaries, Sarah can help you take control of your lifestyle to modify your body and mind. Once you find your balance, you'll feel more alive and able to fulfil your potential.

Changing her food was the first step Sarah  took on her journey of self-discovery. Realising the power of food in 2016 she enrolled to study nutritional therapy to understand nutrition and habits affect health and performance. 

She says: “I can honestly say I have never felt this great. And now I know what great feels like, I can't wait to share this knowledge with you.”

Website: https://sarahbaylissnutrition.co.uk/
Instagram: @sarahbaylis_nutrition

ABOUT THE HOST

Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.

Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people's lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.

Insta - @danielleclarkecreative | [https://www.instagram.com/danielleclarkecreative/]
LinkedIn - [https://www.linkedin.com/in/danielle-clarke-creative/]
Twitter - @D4nielleCl4rke |  [https://twitter.com/D4nielleCl4rke](https://twitter.com/D4nielleCl4rke)
Email - [[email protected]](http://www.danielleclarkecreative.com/)
Website: www.danielleclarkecreative.com

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