Add another celebration to your holiday circuit, as we mark our 25th Room for Growth episode this week! Our hosts Billy and Billie share their MarTech resolutions for 2023 and reflect on what we learned in 2022. 

We’ll discuss how even amid unprecedented layoffs in the tech sector, brands should nonetheless invest in marketing strategies to deliver on — and exceed — customer expectations. That happens when companies get crystal clear on their “North Star” metrics and how those impact ROI. And (hint hint…), all that hard work all happens in Q1. 

Hot topics discussed:

• Consumers’ rising expectations for digital experiences in 2023
• Tech’s evolving labor market and economic impact
• The power and potential of AI-generated content — are we scared or stoked? 

Keep the growth going:

• Read the episode transcription
• Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
• Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
• Follow WillowTree on LinkedIn