Recorded on the 36th day of the March 2024 Core Update, the news segment of the show discusses what we know about the Core Update including that Helpful Content has been rolled into the Core Update. That suggests it will be part of Google's normal operations and that recovery can be possible.  Now, it's said if you don't understand the past you'll never figure out the future. One of the longest serving SEOs in the business, Terry Van Horne joins hosts Jim Hedger and Kristine Schachinger to look at the history of Google updates going back to the Florida Update in 2003, trying to glean glimpses of Google's intentions and their outcomes.

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