Description:

Celebrating the upcoming Cruise 2025 fashion show in London, writer Charlie Porter looks back at a time before Gucci was Gucci. Far away from Florence, it was over a century ago when a young Guccio Gucci first stepped foot in London and instantly fell in love with the luxurious style and buzzing social scene he encountered while working as a porter at The Savoy hotel. Paying tribute to the founder’s experience in the city, the new Cruise 2025 collection by Creative Director Sabato De Sarno embodies this dynamic essence at London’s Tate Museum.  

Discover more about the fashion show here.