Financial Services: What's up?

Looking close, thinking far: the microscope & telescope of today's CEOs


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In this episode, Sandra and Björn are joined by Cécile Liegeois, PwC Luxembourg Clients & Markets Leader, to decode the key messages of PwC's 29th Global CEO Survey through the lens of the microscope and the telescope, a way of thinking that captures how leaders balance short‑term pressure with long‑term ambition. Together, they discuss how CEOs are responding to uncertainty in the age of AI, and what this means specifically for Luxembourg's financial services market. They explore why confidence is under strain, why cybersecurity and AI governance now dominate CEO agendas, and why many organisations still struggle to see returns from transformation efforts. The conversation also looks ahead, touching on growth opportunities beyond traditional models, from innovation at scale to the role of tokenisation, blockchain infrastructures and wallet‑based distribution in shaping the future of fund manufacturing and access.
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Financial Services: What's up?By PwC Luxembourg