This week we speak with George Peppou, the Co-Founder and CEO of Vow, a Sydney-based cultured proteins startup – cultivating a new food category.

Vow is building a library of cells from a range of exotic animal species, both domesticated and undomesticated, to mix and match properties to explore what flavours, textures and nutritional profiles might best appeal to consumers.

George openly discloses, he is a meat eater and enjoys a steak every once in a while. But Vow doesn't intend to copy the most commonly eaten meats: chicken, pork and beef. He concludes, “It’s about giving consumers options.”

Our evokeAG. contributor Judy Kennedy caught up with George, to talk about the cultured meat revolution, the startup's global production plans and how COVID-19 has helped to accelerate biotech innovation. Read the story here.