So HOW can we nurture the CRAZY IDEAS that win wars, cure diseases, and transform industries? Few people know that Steve Jobs tried to shoot down the Macintosh and that Disney passed on the first 3D animation in film. Why do good people, despite the best intentions, routinely kill great ideas?

Our Business Builders Show guest, Safi Bahcall, author of Loonshots:How to Nurture the Crazy Ideas that Win Wars, Cure Diseases, and Transform Industries, is a second-generation physicist and a biotech entrepreneur. He co-founded a biotechnology company developing new drugs for cancer, led this company's IPO and served as its CEO for 13 years. Safi received his BA summa cum laude from Harvard and his PhD from Stanford.

You will LOVE this fascinating interview and the book is a must read for ALL businesspeople. Learn more at loonshots.com and follow Safi on Twitter @safibahcall.

Learn more about your host Marty Wolff at martywolffbusinesssolutions.com.

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