Who looked at video production and thought, "you know what this needs? More steps"? | Loova is out here inventing "AI director" as a category, doing all the hard work of making that term mean something, so that when Meta ships Creator Studio Pro with a director mode, Loova becomes the footnote. | Loova is just a canvas sitting on top of Sora 2, Kling AI, Google Veo — models it doesn't own, didn't build, and can't control. The moment Google decides to put a "direct" button on Veo 3, Loova's entire value proposition is one settings menu away from extinction.

Sources from Lenny's Newsletter and Podcast: Evaluating a (marketplace) business idea (Newsletter), Why marketplaces fail (Newsletter), Positioning (Newsletter)