In this episode of Built for Creators, we welcome back host Matthew Dunne after a brief hiatus, as he sits down with renowned supply chain expert and founder of Supply Chain Insights, Lora Cecere.

Together, they dive deep into the evolution of global supply chains — from the rise of eCommerce to the critical lessons of the pandemic. Lora shares her no-nonsense take on why most companies are measuring too much, designing too little, and how true supply chain excellence starts with talent, clarity, and systems thinking.

From the role of AI and generative models in planning, to the pressing need for sustainability, circularity, and responsible innovation, this episode is a must-listen for any creator or business builder trying to navigate an increasingly complex world.

Whether you're running a small business or just curious about how your favourite products make it to your door, you’ll come away with a fresh perspective on what it really means to build smarter, more resilient systems.