You’re listening to Alicast, a deep dive into innovative and emerging trends in e-commerce, online payments and digital entertainment, brought to you by Alibaba Group.

In this conversation, Alison Tudor-Ackroyd talks with Guive Balooch, head of L'Oréal's technology incubator, about how the brand embraces augmented reality and blockchain to enhance consumer experience.

You will also hear topics including beauty trend, personalization as well as the brand’s sustainable moves to save the planet.