Loren started experimenting in her mother's kitchen in 2007 with truly wholesome cookie recipes after overcoming cancer. She was determined to maintain her lifelong passion for delicious, first-rate sweets while eating as natural, unprocessed ingredients as possible. In 2009, completely healthy, Loren wanted others to have the chance to sample them, entered a baking contest --and won. It was then she realized she might have the makings of a business. In December 2010 Loren launched Sweet Loren's, her line of all natural ready-to-bake desserts. She sells her products frozen so they stay fresh without preservatives. Conveniently packaged, Sweet Loren's makes it easy for anyone to bake delicious fuss-free desserts that also fit into a healthy lifestyle. In 2011, Loren entered the Next Big Small Brand competition, a contest that seeks to identify promising artisan food businesses, and won that too (including the People's Choice Award). During this past year Loren was recognized by New York Cares as a 2012 Honoree, and appeared on the NBC Today Show. Most recently, Marie Claire magazine named her Top Entrepreneur in their Women on Top Awards where 16 women nationwide were selected. A native New Yorker, Loren is a graduate of the University of Southern California's Annenberg School of Communication; Columbia University's Columbia Business Program, 2010-12; and is a certified Hatha Yoga instructor. She has also completed the Master Class in Cooking at The New School in New York and studied with The Natural Gourmet Institute.