I had the pleasure of interviewing Lorenz Esposito on The Relevant Recruiter Show.

Lorenz is a former division 1 soccer player from the College of Charleston. He graduated in May 2018 and moved straight to Sweden to continue his soccer career. Little did he know he would end up working in the talent and recruiting industry.

Lorenz joined Potentialpark in March 2019 as their Digital Marketing Specialist. Potentialpark is a market research company that helps employers around the world develop data-driven recruiting and employer brand strategies. Potentialpark vast amounts of data on candidates give employers an edge when improving their talent communication strategies. One of the best parts about Potentialpark is that they also offer companies the opportunity to benchmark their own career channels against competitors.

Check out the interview to learn more about how Potentialpark can help you with your social media recruiting. 

 

In this episode:

• Biggest things Lorenz has to adapt to in Sweden
• How he got into Potentialpark
• Overview of Potentialpark
• The original inspiration of Potentialpark founder
• How Potentialpark supports the third party agency
• Candidate engagement
• What Lorenz is seeing in YouTube from the candidate attraction side
• Is leveraging on Facebook organic or paid
• Instagram’s difference from others
• What Lorenz is most excited about
• His mentor

 

Links:

Website: https://www.potentialpark.com/

Linkedin: https://www.linkedin.com/in/lorenz-esposito/?

********************************************************************************

Website: https://donniegupton.com/

Facebook: www.facebook.com/donnieguptonmarketingcoach/

Instagram: https://www.instagram.com/donniegupton/