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Lorne Shantz on The Evolution of Marketing
Lorne Shantz is the founder and “Big Kahuna” of Windsor-Ontario based Web Geeks Marketing - a provider of technology and communication solutions for small and mid-sized organizations across North America. An industry veteran of 30+ years, Lorne’s optimism and creativity has served him well as he pioneered internet-enabled solutions to meet the needs of retailers, distributors, ministries, not-for-profit organizations, and many others. Beginning in 1990, he introduced computerized POS solutions for specialty retail utilizing the internet to connect multiple locations to a head office, implementing Open-to-Buy, CRM and handheld systems for inventory management. Lorne’s company was the first in Canada to provide Windows-based POS and the first to develop a web-hosted (SaaS) POS system.
In response to Amazon’s disruption of the retail sector, Lorne developed e-Commerce websites for retail and distribution companies, automated catalog compilation for printed and digital catalogs, and large portal projects for aircraft leasing, printing, and pet food suppliers. Lorne’s company was also one of the first to provide specialized websites for churches and ministries and even developed a web-based solution for monitoring brain surgery across the United States. With the advent of digital marketing, Lorne was an early adopter of search engine optimization, email marketing and paid ad management.
As a strategist and advisor, Lorne has consulted with more than 30 Canadian and US-based companies interested in funding by transitioning from private to public companies. Additionally, he has worked with many startup organizations by developing business and marketing plans in support of their corporate development objectives. Lorne has worked with organizations in the retail, manufacturing, distribution, oil/energy, healthcare, printing & advertising, building, insurance, finance, automotive, and professional services sectors. A practical, concrete thinker who is at his best when reacting to and solving other people’s problems.
Lorne has wrapped his experience, processes and methodology into a system called Brand Machine that when applied to the sales & marketing challenges of his clients provides a 360 degree perspective on planning, platforms and promotional activities to generate brand awareness and engagement, customer acquisition and ongoing brand loyalty. Lorne has empathy and can share his customers’ dreams and the experience to provide strategic direction to make them come true. Lorne is married and father of 7 and lives in Windsor where he is active in the local business community.
How to reach Lorne:
Web Geeks
LinkedIn
How to reach Joe:
Joseph's Website
CREDITS:
Zack Berjawi - Producer/Audio Engineer
Mason Soleski - Producer/Editor
Brought to you by: Aphelion Media
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By Joseph HeraldoLorne Shantz is the founder and “Big Kahuna” of Windsor-Ontario based Web Geeks Marketing - a provider of technology and communication solutions for small and mid-sized organizations across North America. An industry veteran of 30+ years, Lorne’s optimism and creativity has served him well as he pioneered internet-enabled solutions to meet the needs of retailers, distributors, ministries, not-for-profit organizations, and many others. Beginning in 1990, he introduced computerized POS solutions for specialty retail utilizing the internet to connect multiple locations to a head office, implementing Open-to-Buy, CRM and handheld systems for inventory management. Lorne’s company was the first in Canada to provide Windows-based POS and the first to develop a web-hosted (SaaS) POS system.
In response to Amazon’s disruption of the retail sector, Lorne developed e-Commerce websites for retail and distribution companies, automated catalog compilation for printed and digital catalogs, and large portal projects for aircraft leasing, printing, and pet food suppliers. Lorne’s company was also one of the first to provide specialized websites for churches and ministries and even developed a web-based solution for monitoring brain surgery across the United States. With the advent of digital marketing, Lorne was an early adopter of search engine optimization, email marketing and paid ad management.
As a strategist and advisor, Lorne has consulted with more than 30 Canadian and US-based companies interested in funding by transitioning from private to public companies. Additionally, he has worked with many startup organizations by developing business and marketing plans in support of their corporate development objectives. Lorne has worked with organizations in the retail, manufacturing, distribution, oil/energy, healthcare, printing & advertising, building, insurance, finance, automotive, and professional services sectors. A practical, concrete thinker who is at his best when reacting to and solving other people’s problems.
Lorne has wrapped his experience, processes and methodology into a system called Brand Machine that when applied to the sales & marketing challenges of his clients provides a 360 degree perspective on planning, platforms and promotional activities to generate brand awareness and engagement, customer acquisition and ongoing brand loyalty. Lorne has empathy and can share his customers’ dreams and the experience to provide strategic direction to make them come true. Lorne is married and father of 7 and lives in Windsor where he is active in the local business community.
How to reach Lorne:
Web Geeks
LinkedIn
How to reach Joe:
Joseph's Website
CREDITS:
Zack Berjawi - Producer/Audio Engineer
Mason Soleski - Producer/Editor
Brought to you by: Aphelion Media