Lorrie Thomas may be the first “social profile manager.” Mark my words, cultural anthropologists, you heard it here, on DishyMix, first! Lorrie runs an agency, with her sidekicks, the “wild web women.” down in Santa Barbara. She teaches UC Berkeley and UCSB Extension classes on web marketing. And she carries around pill bottles with her logo, Web Marketing Therapy filled with tiny little “chill pills.”

If you’re in the need of a chill pill, listen to this episode where Suz and Lorrie talk about the notion of “giving to get” or “giving to gain.” Lorrie regales us with great stories of companies you’d never predict being significantly more successful by giving away their knowledge, information and even products which boost their sales.

Than Lorrie reminds us, poignantly of Don Miguel’s excellent book, The Four Agreements. It brings us back to ground and takes the air out of the self-importance that creeps into our work.

Lorrie has a fantastic schtick with her Web Marketing Therapy angle. You must check out her site as well as this lighthearted but meaningful episode of DishyMix, recorded on location at the eMetrics Marketing Optimization Summit. And get a bonus - the delightful Mr. Jim Sterne does the show’s introduction.