In early March of 2020, the world was changing drastically. Conferences were getting postponed and cancelled, and over night, the Thisten team went from having early traction to losing it all.

When SXSW – the team’s largest event – officially got cancelled, the writing was on the wall. Conferences were no longer a viable strategy for Thisten to pursue, so the team adapted quickly.

In a matter of days, not weeks, the team began rebuilding their product and started thinking about the next steps that were needed for them to grow.

In No Comments Yet, Thisten co-founders – Ben, Rui, and Sudeep – recount the story of building a new startup (thisten.co).